How to do email marketing for small business?
Let’s look into the checklist of how to do email marketing for small business –
- Create SMART Goals
- Choose an Email Marketing Tool
- Create an Email Marketing List
- Segment an Email Marketing List
- Select a Design Template from Email Marketing Tool
- Create an attractive Subject Line
- Use Pretext
- Use professional forms of Salutation
- Use relevant and informative text, images, icons and videos in body of email
- Conclude with a professional Email Signature
- Follow GDPR rules if your are sending emails to EU citizens
- Follow CAN-SPAM rules (ex. place an unsubscribe button for clients)
- Send email to Yourself , Friends and Family before sending to clients
- Check how email Appears on Desktop, Mobile and Tablet
- Optimize emails for mobile as its most popular environment for reading emails
- Try A/B testing for performance or impact check
- Make changes to Non Performing emails
- Use more of content and email templates, that have a Good Success Ratio
- Iterate above steps and keep on learning and improving your email marketing skills
What is Email Marketing?
Email marketing is a type of digital marketing that involves sending commercial messages to a group of people via email. These messages can be used to promote products or services, provide information or updates, or build relationships with customers. Email marketing can be a cost-effective way to reach a large audience and can be tailored to specific demographics or interests. However, it is important to obtain permission from recipients and to ensure that emails are not spammy or intrusive. Successful email marketing campaigns require engaging content, attention-grabbing subject lines, and strategic timing.
Email Marketing Strategy for small business
FAQ’s of Email Marketing Strategy for business –
Awareness, Consideration and Conversion.
Target audience based on Demographic (age, gender,education, marital status, race, religion), Psycho-graphic (values, beliefs, lifestyle), Behavioral (Purchase habits, brand interaction) and Geographic Area (city, state, country).
Welcome email, Promotional email, Re-Engagement email, Subscription email, Reminder email and Invoice email.
Emails should be Less frequent, More Informative and Personalized.
Open, Click and Conversion.
Benefits of Email Marketing for small business
Benefits of email marketing are listed below –
- Low Cost
- Improved Sales
- Personalized
- Measure results with Precision
- Ease of use
- Automation
- A/B Test for performance checks
- Excellent ROI
How to grow your email list
Below are few strategies to grow your email list –
- Lead magnets
- Opt in forms
- Landing pages
- Paid advertisements
- Effective segmentation of email lists
Conclusion
Email marketing for small business helps to create awareness, consideration and conversion. It is the most affordable strategy that serves personalized messages to customers. Results can be measured effectively with email marketing tools like hubspot and mailchimp. Email marketing showcases products and services in email with a call to action (ex. buy or shop now button) that entice customers into purchasing. Overall it may be said that email marketing for small business can reach audience , improve sales and build customer relationship.
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