What is SEO?
SEO is acronym for Search Engine Optimization. SEO is a process that helps in increasing your website ranking on Search Engine Results Page (SERP). SERP is the page that a search engine (ex. Google and Bing) returns when you submit a search query.
SEO can also be referred as a organic or non paid process of reaching audience on search engines such as Google and Bing.
Why SEO is importance for business?
Below are few reasons why SEO is important for business-
- Through effective SEO practices you can place your website higher than your competitors and be visible to your targeted audience.
- SEO creates trust and credibility as it optimizes website for better user experience and search engine ranking.
- With better search engine ranking you get more traffic to your website and hence more opportunities of conversions/revenue.
- SEO is a continues process as it follows all changes recommended by Goggle from time to time.
- SEO is less expensive than other services.
- It is the best strategy for brand awareness and visibility in long term.
- SEO process helps in bringing the right content to the right audience at the right time.
- SEO was, is, and will always be in demand as it is the only genuine non paid process for making your products and services visible to your target audience on search engines.
Types Of SEO?
There are four major types of SEO – On Page, Off Page, Technical and Local.
By using effective On Page, Off Page, Technical and Local optimization strategies you can attract large traffic to your website.
On Page SEO
On Page SEO is related to structured content on the page of your website. Keyword research, Title and Header tags, Meta descriptions, Alt tags on Images etc. are a few of on page optimization strategies.
These strategies are used for higher ranking on search engine results page. It’s always recommended to build a website page with content using On Page SEO strategies.
Off Page SEO
Off Page SEO is related to Backlinks for better ranking on SERP. Backlinks are the links from a particular website to your website. These links serve as a quality and trust building factor for higher ranking.
Please note that you must try to get links from high Domain Authority and Page Authority websites. Domain Authority (DA) is the strength of a domain (ranked between 1 -100) and Page Authority (PA) is a score between 1 to 10 provided by Moz, higher score corresponds to greater ability to rank.
Technical SEO
Technical SEO is a type of SEO that looks into the technical aspects (backend) of a website. Backend related SEO include Website Architecture, Speed, Indexing, Mobile Friendliness, Security etc.
Local SEO
Local SEO focuses on a specific region than the nation as a whole. You can target your local community and promote your products or services through Google My Business(GMB). GMB is a profile created by business for local reach.
You just need to fill in some details about your business into GMB like Name, Address and Phone number (NAP). Other than NAP you can also include photos, business hours and business description into GMB. Google My Business will be visible to your local audience. Google My Business is free, so you can grab this opportunity for targeting and promoting your products or services to your local customers.
Summary
In Conclusion, we can say that SEO is important for business and it will remain so for many years in future. With better SEO practices your company can achieve business objectives with limited or no money. SEO assists in higher search engine ranking, greater visibility and competitive advantage, more traffic and ROI, trust and credibility, customer insights and cost effectiveness. SEO helps in creates growth opportunities for business on internet.
You can also learn about Google Ads which is a paid form of advertisement on Google. For Google Ads please refer What is google ads and explore other digital marketing blogs on our website by visiting Blogs Page.
In addition, if you are looking for a SEO course with free certification then refer Hubspot link https://academy.hubspot.com/courses/seo-training/
or learn about free digital marketing certification courses on https://dimaxlor.com/5-best-free-digital-marketing-courses/
